From March 18th to 20th, we took part in the Digital Marketing Workshop in Palma de Mallorca. All Project partners participated in workshop:
Narodno učilište, Educational Institution Rijeka, Croatia
Dorea Educational Institute, Limassol, Cyprus
Studio Naturalistico Hyla s.r.l., Tuoro Sul Trasimeno, Italy
Education In Progress SPAIN, Palma de Mallorca, Spain
Ljudska univerza Ormož, Ormož, Slovenia
📍 Location: Palma de Mallorca
The workshop began on March 18th. The first session explored key communication channels such as Facebook, Instagram, and LinkedIn, analyzing their specific characteristics and target audiences.
On the second day, we focused on creating tailored messages for different platforms. We discussed the importance of hashtags, keywords, and article writing, showcasing real-world examples of successful posts. Participants also learned how to craft and distribute an article through digital channels.
The final day of the workshop was dedicated to practical exercises. Participants worked on creating specific posts and articles aimed at improving the visibility of SIGA content. This hands-on approach provided valuable insights into digital tools and best practices for future project activities.
Our participation in this workshop further strengthened our team’s expertise and facilitated knowledge exchange with European partners. We are excited to apply these insights to our project promotion efforts and look forward to future collaborations and training opportunities.
Greek (el-GR)